At first, these cards were noticeably lighter in weight, and the perforations could be felt along the edges, but improvements in the design of both printers and paper have made it possible to print cards with a professional look and feel. The advent of personal laser and inkjet printers made it possible for people to print business cards at home, using specially designed pre-cut stock. Generally, business cards are printed on stock that is 350 g/m 2 ( density), 45 kg (100 lb) (weight), or 12 pt (thickness). The common weight of a business card varies some by location. Constructionīusiness cards are printed on some form of card stock, the visual effect, method of printing, cost and other details varying according to cultural or organizational norms and personal preferences. The American company Vistaprint indicates sales of the cards dropped 70 percent during the pandemic, but sales have rebounded in mid-2021. Prior to the COVID-19 pandemic, approximately 7 billion business cards were printed around the world every year. In the late 20th century, technological advances drove changes in style, and today a professional business card will often include one or more aspects of striking visual design. Traditionally, many cards were simple black text on white stock, and the distinctive look and feel of cards printed from an engraved plate was a desirable sign of professionalism. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Before the advent of electronic communication business cards might also include telex details. A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. They are shared during formal introductions as a convenience and a memory aid. A Oscar Friedheim card cutting and scoring machine from 1889, capable of producing up to 100,000 visiting and business cards a dayīusiness cards are cards bearing business information about a company or individual.
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